WEBVTT

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When we use the InStore ordering,
we can open up our stores

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to more than 4000
different style options.

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Before we also ended up
calling a nearby store,

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sending the customer out
of our door to go pick it up.

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By then, we were also sending them out
to going into different competitor stores,

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but here we actually make sure that we can
fulfill the needs in our stores

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and never say no to our customers.

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In our top stores, we are doing
more than 15% sales on top.

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In our top markets in average

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all stores we are doing 8%
on top extra in sales

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and in average across all our 600 stores
in more than ten markets,

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we are doing an average 5%.

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So what I would say
is why we call this our money machine.

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This is not a competitor to our stores.

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This is the future for our stores
to gain extra sales

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and really just never
saying no to our customers.

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By standing here with the customer,

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having the open dialog

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where we can complete full outfits
by using AI to actually style

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based on the product that we are looking
for, and different options.

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This also gives an opportunity
to sell even more up

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to increase our basket quantity
and also our basket size.

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Some of the things

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we actually have seen become twice
as fast while we do it,

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Before we would have
to go through the POS,

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first of all, check store availability.

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Maybe we would need to find it
and we would need extra things.

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So we would go back and forth
between fitting rooms,

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the store and the screen.

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Now we just go here,
we have a scanner down here

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where we scan the specific product,
or we use our AI filters,

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and then we can find
everything we need.

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That means while we are busy on the sale floor,
we can basically park our customer here

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and they can browse around the screens
themselves and find whatever they need.